People need to use ethos, logos, and pathos in order to be more persuasive. I used ethos, logos, and pathos in my composition II class. Let me explain what each of these word means. Ethos is an appeal based on credibility, so for example an appeal based on experts. Pathos, an appeal based on emotion. Logos, an appeal based on logic. In order to be more persuasive, one will have to use one of this appeals and see which will work best to persuade each person or group.
In composition II, I did an analysis essay, where we watched a movie and we analyzed it using these appeals. I had to use these appeals to backed up my statement. With many examples of ethos, my audience believed my statements with such credibility. They are more likely to be persuaded and change their mind about such topic.
These appeals apply to business communication because when your talking to clients or anyone, you will need to back up yourself and this is using ethos to make them believe your statement. Also you will need to use logos to back up what point you are trying to make. Lastly you will need pathos to appear more confident when giving your statement.
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